Satisfaction is related directly with the following equation:
Satisfaction = Perception – Expectation
Any study of client satisfaction is based on this. So, expectation is critical because it could minimize a good perception. If we want a good relationship between franchisor and franchisees, the story starts with the Franchise Sales Process. Wrong expectations or outright deception at this stage can have an impact that undermines the subsequent relationship and it is dificult to repair.
The International Franchise Association recomended their afiliates the following advice to start the conversations with their franchisee prospect:
When you read that, you will probably think that it is obvious, but, please recheck if you really do. Probably you think so, but your growth tension affects your behavior and comunication in these conversations.
A Good Franchise relationship starts with the Franchise Sales Process, use this advice and extend it to the conversations that follow the first contact and probably everything will be OK.It is a good way to start.