El Blog de la Franquicia

Generación de Contactos Internacionales (III)

Quedando ya dos semanas solo para el evento del Road Show de Franchise Pool 2013 International , y en consecuencia fuera ya de toda duda respecto a si lo quiero promocionar con este post o no ( ya es demasiado tarde para eso), me apetece contar lo que es el Road Show de Franchise Pool International .

Se trata de un Tour por toda Europa del estilo si hoy es miercoles esto es..Praha, en definitiva un evento a través de 6 capitales Europeas durante 6 dias seguidos “non stop” para promocionar marcas de franquicia que buscan desarrolladores inversores en los países de destino. Podéis ver el video explicativo si os apetece más.

Franchise Pool International Roadshow 2013 from Josan García CFE on Vimeo.

Cada ciudad (Barcelona, Milan, Praga, Paris Amberes y Copenhage ) acoge una media de 4 o 5 marcas y tiene una asistencia mínima de 15 inversores pre-calificados por su potencial y capacidad para desarrollar una Master Franquicia. Las Marcas deben estar bien preparadas para dar el salto internacional o bien tener ya una experiencia interesenta en este campo que permita a los inversores depositar su confianza ( el tiempo es oro y nadie lo quiere perder) – evidentemente el criterio de selección de las marcas corresponde al organizador de cada país. Las presentaciones se hacen en shortcuts de 20-25 minutos y al final del evento se pueden acordar entrevistas personales con los representantes de las marcas que no son más que inicios de procesos de franquicia internacional que pueden fructificar o no.

El formato respeta lo que hemos hablado otras veces en este blog , el tiro de precisión frente a la perdigonada, información técnica de franquicia, presentaciones breves de cada marca buscando el Wow !!! effect y sobretodo busca promover espacios de dialogo y conocerse. Para los potenciales inversores que van el evento siempre les enriquece y para las marcas la oportunidad es única ( sólo se hace una vez al año) . Como decía Bob Kaufmann de Coffee Bean ans Tea Leaf que estuvo el año pasado,“…si con este evento los resultados no salen, revisa tu oferta” . La verdad que yo no diría tanto, pero lo cierto es que el evento gusta, los que vienen están satisfechos y yo también. Y en cualquier caso es un buen formato para presentar tu oferta franquiadora en Europa.( sólo si estás preparado)

Más información del evento y agenda aquí

 

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